About Us

  DazzlePay is a fintech company thatleverages digital payments and loyalty to build innovative global solutions for 

 Businesses including Corporates & Merchants (B2B)

 Retail Consumers (B2C)

 Banks & Financial Institutions (B2B2C)

Businesses and consumers can benefit from DazzlePay’s unique solutions using Prepaid cards, Wallets, loyalty programs and alternative digital payments that create value across the value chain. DazzlePay operates both in domestic and international markets

Payment Solutions

   Omni-Product Platform

Dazzle Pay’s Omni-Product integrated Platform for Institutions and Merchants,DazzlePay (DP) brings an omni-product digital platform that combines digital payments and loyalty for consumer-facing companies catalysing their key growth drivers.

     Proprietary Platform

DazzlePay’s proprietary platform powers enhanced and deeper consumer engagement for these companies, driving greater brand affinity and increasing product portfolio penetration within the targeted consumer group thus creating sustainable competitive differentiation.

Operationally Efficient

DazzlePay’s enablement also builds significant operational efficiencies through its state-of-art data analytics engine that streamlines supply chain and production management bringing it in-sync with consumer demand and thus increases operational efficiency.

Current Program

About Patanjali

Patanjali is one of the fastest growing FMCG companies in India with revenues exceeding Rs.12,000 crores (USD 1.7bn, FY 17-18). It has one of the widest product range with over 900 products which are sold to consumers through retail stores including large retail chains and pharmacies. The products are also sold through, around 5000, exclusive Patanjali only outlets across India.

The Solution

DazzlePay has developed and launched Swadeshi Samridhi Card program for Patanjali with the objective of helping it further grow its top-line revenues and market-share by increasing loyalty of its product among consumers. The program is built on DazzlePay’s proprietary Omni-Channel platform which provides a unique interface to communicate with consumers which supports in not only getting feedback on products but also gaining precious insights on consumer consumption and purchase behaviour. The program has received unprecedented success in the very first year of its launch and is widely adopted both by consumers and stores. Consumers prefer the card for availing value benefits such as Cashback and complimentary insurance whereas participating stores have seen a significant increase in sales due to repeat customer visits. Owing to this, Swadeshi Samridhi card has become the primary mode of payment across 5000 Patanjali exclusive stores that issue and accept these cards.

Management Team

Deepak Bhutra

Deepak Bhutra


Over 20 years of Work Experience

Ex CEO, India Transact Pvt Ltd, Senior Management Positions in MasterCard & J P Morgan

IIM Lucknow

Rittesh S Kumar

Rittesh S Kumar


Over 18 years of IT experience in Banking & Payment Industry

Previously held positions with Mastercard & ICICI Bank

CDAC-Pune (Advance PGDCA) and a Science Graduate

Aditya Agarwal

Aditya Agarwal


Over 18 years of experience in Banking & Payment Industry

Previously held senior management positions with MasterCard & Citibank

IIM Ahmedabad, IIT Roorkee (E&CE)

Contact Us

We would love to hear from you


Springboard, Kagalwala House, Kalina Mumbai Maharashtra.


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